Saar (NL) and SARA (DACH) are the magazines for today’s vibrant, smart, curious and energetic 50+ woman. She’s over 50, sure—but she’s nowhere near ready to slow down.

If you’ve been reading our articles, we hope you’ve enjoyed them. We want Saar and SARA to be a place where women can connect with like-minded peers who are living life to the fullest. A place that feels familiar, inspiring, and refreshingly real.

And did you know we’re also available in print? Our magazines can be found in stores and through subscription.

The truth is, there was a real need for a magazine like ours.

Because being 50+, 55+, or 65+ is very different from how this generation is often portrayed in the media. We don’t see ourselves as “middle-aged women”—and we’re certainly not spending our days researching retirement-friendly housing or looking for ways to fill empty calendars.

We’re still building careers, travelling, exercising, falling in love, starting new adventures, enjoying great conversations, and dancing late into the night. You might just find us at a music festival, on a tennis court, at a dinner party, or planning our next trip.

That’s exactly why we launched Saar in the Netherlands in 2020, and SARA for Germany, Austria and Switzerland in 2026.

We create content for women who are redefining what it means to be 50+—and we’re proud to be part of that movement.

View our Snippet Media 2026 Media Kit

For advertising opportunities and rates in Saar Magazine (print and digital), please contact Value Zipper.

For SARA Magazin, we do net jet have the possibility to advertise, but this is SARA’s mediakit.

For advertising in The Saar Podcast, please contact BIEN Media.